End-to-End Retail Platform: Data and Research, Brand, CX, Marketing Strategy and Digital Transformation

Draeger’s Market is a respected, nearly 100-year-old high-quality grocer known as a world marketplace of food choices, hard-to-find ingredients, and cooking tools. Work included a major Brand, CX, Marketing Strategy overhaul to prepare the company for its next era of growth and retail experiences. 

Scope of Work

Led comprehensive program for business/marketing strategy, store remodels, and implementation, including;

• Consumer research, and analytics, for data-driven strategy & planning

• Brand Platform, Brand Identity, Customer Experience (CX) Toolbox for implementation by marketing, operations, store design, and decor

• Marketing strategy, Budget plan, and new shopper marketing program

• Multi-level messaging system and custom POS sign program

• Mobile SaaS platform with UX/UI, for supply chain, shrink management, ordering, and customer loyalty/personalization

[Store design and décor by CDS]